In today’s article we are going to discuss the importance, benefits, benefits and necessities of digital marketing (Digital Marketing In Bangladesh and Importance of digital marketing).
The main purpose of business expansion is to expand the business by gaining the trust of the target audience in their service or product.
In addition to advertising, a successful marketing plan is essential for the success of any business.
So in today’s age, the demand for marketing is increasing to all the big and small businesses.
The rapid spread of the internet and smartphones has also had a huge impact on the marketing world.
And, from this effect, digital marketing has been created.
In this article, you will learn about the importance of digital marketing.
Digital marketing is a marketing plan that allows a business owner to expand and promote his business online through internet services.
With this type of marketing, you can connect with your customers online, use social media, blogs, YouTube channels, etc. to run your business to your advantage and get regular customer promotion.
Now, we do not know why digital marketing is so important in this situation.
Importance and necessity of digital marketing
Let’s face it – most of us have a laid back attitude when it comes to painting a picture about the importance of digital marketing.
After reading this below, you will understand why digital marketing is important for business.
1. Promote business easily and quickly
Using digital marketing techniques, businesses can be promoted very quickly by leveraging their online presence. It lets more people know about your business in less time and it doesn’t take long for business to improve.
As of 2019, about 4.3 billion people use the Internet, and this number continues to grow rapidly as the year progresses.
This time, if a businessman starts promoting his products on various social media with the help of this internet service; Then he can reach many potential consumers at the same time. And that too only through a laptop or mobile.
This online marketing helps you reach out to new buyers directly.
Buyers are likely to call everyone who looks appropriate, if there are only a few.
In that case, you know that expanding your business through online is very important.
2. Build relationships with customers
With digital marketing tools you can easily build a good relationship with your customers.
Here, a marketing expert creates a great way for businesses to communicate with their customers.
As a result, you can easily answer questions from your visitors or potential buyers directly.
Or, take special care of their advantages and disadvantages.
Remember, it is very important that you maintain a good relationship with a visitor, because later that visitor can become your potential buyer.
3. Marketing is possible at low cost
The cost of digital marketing is much lower than the old type of marketing.
As the scope of the online world grows, so does the promotion of your business.
That is, online marketing at a much lower cost is able to get you more buyers.
Depending on the needs of your business, you can use a variety of digital marketing tools or techniques. Let’s find out what they are.
Digital Marketing In Bangladesh
1. SEO (Search Engine Optimization)
In the online market, this term SEO is very popular.
According to this marketing strategy, the website of your business should be at the forefront of Google search.
This is because, according to an online survey, about 90% of people who use the Internet read the information found in the first 3 pages of Google search.
So, the higher or better the rank of your website according to Google’s SERP (search engine results page), the more you will get customers for your business through search engine and your business will be known as brand.
Reaching out to more people is the key to promoting your business as a brand.
Therefore, it is very important to use SEO so that the website of your business is very easy to find and in front of the eyes of the visitors.
2. PPC (Pay Per Click)
Investing money in this marketing plan increases the number of online visitors or promotes your business to potential customers.
This means that you need to spend money on advertising to promote your business or to gain customers.
The more times your target audience or audience clicks on the online ad you show, the more advertisers will charge you for each click.
However, it is possible to promote your business to a large audience through online advertising at a much lower cost.
3. Social media
Using a variety of social media platforms, such as Twitter, Instagram, Facebook, etc., many businesses create a variety of information for visitors to promote their business.
These platforms help business owners increase their business profile.
After all, billions of people around the world are active in online social media platforms, big and small.
And if you promote your business in such a crowded place, you will definitely find the customer’s attraction.
Also, these social media can be a great help in conversing directly with the buyers.
For example, many small businesses from Facebook pages, groups, Facebook marketplaces, etc. are able to sell their products directly to the audience.
4. Email Marketing
Although this marketing process is very old, in the case of online marketing the process of expanding the business through mailing is considered to be very profitable and largely successful.
Generally speaking, when you personally send e-mails to your designated buyers or exchange mails with your older customers, you can present your business to them directly.
So, when you promote your business, product, service or brand through email, the process of promotion is called email marketing.
- What is Email Marketing?
5. Content Marketing
Visitors may not always be interested in direct business information.
So, using this content marketing strategy, the merchants present attractive content about their products to the audience.
With the help of this, the viewers become interested in the product and buy that product.
For example, we read or see reviews about different smartphones in different places, they are part of content marketing.
- What is content marketing?
6. Video marketing
The biggest contribution of social media is the convenience of publishing videos and watching them.
Through this video, merchants also inform buyers about their products or services.
With this video marketing plan you can build trust in your audience about your business.
Social media platforms allow you to share a variety of video content with products, businesses, brands, etc.
To put it bluntly, creating video content to promote your business or product is called video marketing.
- What is YouTube Marketing?
Advantages and benefits of digital marketing
This time we will try to know some information about the benefits and advantages of direct digital marketing.
1. The advantage of finding a target audience easily
The real advantage of digital marketing is that it delivers your business to your potential customers very accurately.
You can easily find your customers.
2. It is possible to reach many people at once
Without a well-planned plan, advertisements in newspapers or on TV often do not reach all audiences in a timely manner.
So, the merchants do not understand exactly how many viewers got to know about this ad.
Digital marketing, on the other hand, uses the medium of the Internet, so with the help of the Internet, it is very easy to determine the traffic (number of visitors).
Also, by changing the marketing plan you can easily spread your business information to many people through the internet.
In addition, you can use the various components (processes) of digital marketing together to promote your business to countless people living in any place, city, country, village, etc.
3. Reaching buyers very easily
Most people nowadays prefer to spend time in the internet world.
That’s why your customers and potential buyers stay online half the time.
They look for your social media page or website and think of buying something.
So essentially, if your business is active online, you can easily reach your customers.
You can do this from a smartphone or laptop sitting at home or in the office.
4. Advantages of low cost profitable marketing plan
As a company or business, you must spend more or less on advertising or marketing in order to reach the audience.
However, you can promote your business on online platforms much cheaper than the cost of advertising on TV, radio, newspapers or magazines.
Also, in this online marketing you can connect with relatively more customers at low cost.
Once an ad is placed on digital platforms, it never gets lost or content is created over and over again.
As a result, merchants can get new customers year after year from one content.
5. Ad campaign
The first advantage of online marketing is that you can create and modify your advertisements as you see fit.
If you get any comments or feedback from your visitors, you can modify the ad campaigns accordingly.
In this way, you can easily understand if you need to make some changes in your advertising or promotion.
6. Return on Investment is more
Many business people think that the rate of investment from online advertising is much higher.
To be an online media, merchants reach a large number of buyers online at a small cost.
If you are confident about your target audience, you can easily turn your audience into customers using your online platform.
You can see the ROI or investment rate of each ad campaign you create without any hassle.
7. Brand created
The word brand means a product with a specific name made by a particular business organization.
That is, your business becomes a brand when your business is known for its product service.
Using digital media marketing, you can lead your company to a brand.
As long as you maintain the transparency of your business and adapt your product needs to the needs of the customers, online marketing is able to gradually turn your company into a brand.
8. Opportunity to compete with big corporation companies
It is impossible to grow without competition in the business world.
However, these online marketing strategies give equal commercial opportunity to any commercial company, big or small.
So, there is no unequal competition.
Since, Amazon or Walmart, these companies are the leading brands.
They are not to be compared with small or medium-sized businesses, as they have already built their credibility with the people.
So, why is digital marketing important for small or medium businesses?
This is because your business, along with the big companies, is able to get those customers through online marketing.
If you use SEO or PPC methods, your company can also compete with the big companies according to Google ads rank.
Because, according to the requirements of your ad here is placed in the first row of ranking or search.
This ranking depends on how well you choose the keywords you need for your business.